Interview: Social Selling for Small Businesses – “Make yourself visible” says Koka Sexton, Social Selling Inventor and Expert
Each and every company seeks new business. But nobody loves cold calls. And frankly (at least after our own experience as an agency): they don’t work. We always have to do our homework first – research our must-win clients thoroughly and find out how we can really help them before getting in contact. Thanks to the internet and ever evolving new digital methods this has become much easier – but even in our digital age personal relations are the key to success. Especially when you want to sell something.
Curtain call for Social Selling: Social Media offers new opportunities to connect with prospective clients on a more personal and individual level – and in this way build relationships that can turn out into great opportunities for new customer business.
Social Selling is a rather new kid on the block (at least in the DACH countries). It means leveraging your professional brand to fill your pipeline with the right people, insights, and relationships....