Interview: A Man of many Talents: what’s driving Media4Equity Thought Leader Niko Waesche in 2018?

Media for Equity – the concept of exchanging company shares for advertising space – is well established by now in the DACH countries. Young companies have adopted M4E as a cost-effective way to gain broader visibility and reach mass markets via TV, Out-of-Home, Print and Radio advertising. The big media companies also have recognized the value of M4E – as a new business opportunity in times of ever decreasing ad spends due to digital disruption and as second string in the digital sector. So, what’s up in the field of Media for Equity this year? We spoke to Media for Equity Thought Leader Dr Niko Waesche, Founder and Managing Director of German Media Pool. Who is Niko Waesche?     Having worked as an agency with Niko on many of his projects including handling PR communications for some of his bright M4E portfolio clients we are of course a bit biased. Nevertheless, we feel he is one of our most trusted business partners and –...
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Interview: Social Selling for Small Businesses – “Make yourself visible” says Koka Sexton, Social Selling Inventor and Expert

Each and every company seeks new business. But nobody loves cold calls. And frankly (at least after our own experience as an agency): they don’t work. We always have to do our homework first – research our must-win clients thoroughly and find out how we can really help them before getting in contact. Thanks to the internet and ever evolving new digital methods this has become much easier – but even in our digital age personal relations are the key to success. Especially when you want to sell something. Curtain call for Social Selling: Social Media offers new opportunities to connect with prospective clients on a more personal and individual level – and in this way build relationships that can turn out into great opportunities for new customer business. Social Selling is a rather new kid on the block (at least in the DACH countries). It means leveraging your professional brand to fill your pipeline with the right people, insights, and relationships....
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